Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising.
نویسندگان
چکیده
Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audience.
منابع مشابه
Motor racing, tobacco company sponsorship, barcodes and alibi marketing
BACKGROUND Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive. Most F1 tobacco sponsorship of motor racing in the EU has since ceased, with the exception of the Scuderia Ferrari team, which continues to be funded by Philip Morris. In 2007, the ...
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عنوان ژورنال:
- Tobacco control
دوره 11 2 شماره
صفحات -
تاریخ انتشار 2002